Big companies are about to make even more money. They have discovered they no longer need armies of new hires to grow—extremely bullish news for shareholders because human employees are expensive.
Good ones can also be notoriously elusive. For example, I’m the longest-standing member of my kids’ school marketing committee, and we’re always scrambling for volunteers (what non-profit isn’t?).
Until now, that is.
Over the weekend, we welcomed the most talented marketer I’ve ever worked with to our team: ChatGPT 4.5. “GPT” graciously accepted our volunteer position, and we’re already actively boosting online referrals for the school. I’m learning cutting-edge “AI referral” techniques straight from the entity that invented them.… Read more
Recent Comments